PR and Marketing: The odd couple explainedOver the last few years, there has been a lot of talk about how Public Relations (PR) Specialists should be able to pick up on the skills…Feb 28, 2022Feb 28, 2022
BEING RELEVANT: Finding the perfect digital marketing agency to partner withJust like what I have been constantly pointing out — digital marketing is not rocket science. It is, in all actuality, very easy to…Jul 6, 2021Jul 6, 2021
THE EVOLUTION OF DIGITAL MARKETING STRATEGIES: From the birth of the internet to the creation of…Whether we like it or not, the world, as we all know it, is always changing. It continues to evolve and transform itself right before our…Jul 5, 2021Jul 5, 2021
BEING RELEVANT: Let me explain to you why your business NEEDS a social media strategyWhen I usually sit down and speak to a business owner and explain to them the many benefits of having a social media strategy in place, I…Jul 4, 2021Jul 4, 2021
BEING RELEVANT: How can social media drive in more growth for your businessHere’s a good ice breaker to remember — almost one third of the world’s population are considered to be active users of social media…Jul 3, 2021Jul 3, 2021
BEING RELEVANT: Make that social media strategy work effectively and efficiently for you!Implementing a social media strategy will help you achieve a three-pronged objective — increase brand awareness; connect you with newer…Jul 1, 2021Jul 1, 2021
How much time should we actually spend on social media?Social media platforms like Facebook, Instagram, TikTok and the like have now become an ubiquitous presence in our lives — an impact…Jun 29, 2021Jun 29, 2021
BEING RELEVANT: Beware of these social media TABOOS!One question that I often get asked by readers and also from speaking engagements are about the big DON’Ts of social media. Yes, there are…Jun 29, 2021Jun 29, 2021
BEING RELEVANT: Let me teach you how to create highly engaging social media contentOne of the challenges that businesses today face is the development of a key and effective strategy that will surely bring in desired…Jun 28, 2021Jun 28, 2021
The newly-formed digital habits we developed during COVID-19 are putting our businesses at riskOver the course of the last few months, one of the most noticeable changes in consumer behavior is the growing preference towards…Jun 27, 2021Jun 27, 2021
