BEING RELEVANT: Let me explain to you why your business NEEDS a social media strategy
When I usually sit down and speak to a business owner and explain to them the many benefits of having a social media strategy in place, I do not give that person a run-down list or try to sell them on something flowery.
I actually just tell that business owner to look at his right, his left and he will understand why. Chances are, if we are meeting at a local Tim Horton’s or Starbucks, this person will see that almost everybody around us would be locked on to looking at the screens of their gadget of choice.
It’s been said over and over, but let me just hammer it in for dramatic purposes of this article — social media has pretty much become a part of our everyday ongoings. We are so engrossed into it that recent studies have shown that we spend around two hours per day just surfing and reading through volumes of information available online.
If you own or run a business, then you should know that the two hours that people spend online can translate to wider audience reach and increased sales.
I do not want to further beat around the bush, so let me get straight to the point and have me explain to you WHY your business would benefit from having a fully efficient and effective social media strategy.
ENJOY A BUMP UP THE SEARCH ENGINE RANKINGS GAME
Once you implement a social media strategy, the next best thing happens — you enjoy an increased exposure across various search engines. Imagine the benefits of being up there on the top list of choices when someone searches for anything related to your business.
INCREASE TRAFFIC TO YOUR ONLINE PRESENCE
Aside from enjoying top search engine rankings, running a sound social media campaign also means having more traffic into your online platforms, which includes your website and various social media accounts like Facebook, YouTube, Twitter and Instagram. Social media will definitely usher your business into a whole new set of audiences,
CONVERSION IS KING, BABY
Here is a real clincher — running a social media strategy represents key opportunities to enjoy conversions for your business. Wait, just let me be clear with this tip — each post you make will not result in a conversion to actual sales BUT it definitely increases your odds at getting one.
LEARN CUSTOMER INSIGHTS
Implementing a campaign on social media can become the perfect venue to learn about what clicks and what doesn’t with your customers — which is pretty crucial in running your business. Social media can help you with that because it answers a whole lot of questions for you, ranging from demographics like age groups, body types, employment, etc.
PROMOTING YOUR BRAND IS EASY PEASY
If you are still not convinced, let me put it into a perspective that you will probably understand — social media can be a great (albeit excellent) way to promote your business. You will definitely enjoy many benefits like increased exposure, wider market reach, boost in sales and improved customer loyalty.
