Five key tips to ensure the success of your social media campaign

It really is not rocket science but companies today are now becoming more understanding of the immense potential that social media offers to their business. In fact, these companies are now utilizing social media to better promote their presence and create wider market reach.

With this in mind, it has now also become essential for company executives to learn the marketing basics offered by these platforms. Knowing these rules will go a long way in terms of building foundations to improve serving your clients, the brand itself and most especially, your return on investment (ROI).

LISTEN

The secret to a good and successful social media campaign lies in the ability to listen intently to the intended audience — read into the content and interact via key discussions to find out what’s what. Being able to effectively listen translates to the creation of quality content that will bring in more value to your consumers.

FOCUS

The foundations of a good social media campaign should have been built with a strong marketing strategy in mind. Implementing a well though of and highly focused campaign brings in a better chance of succeeding and also demonstrates your understanding of the brand itself — communicating directly in its implementation.

QUALITY
It is never an issue of quantity but a highly effective social media campaign is powered on by quality. Case in point, it is better to have around a thousand connections that are known to regularly comment, interact and share with their respective contacts that having around five thousand connections that only make an initial connection and then disappear.

RECIPROCATE
Distributing well thought of content for your campaign will surely inspire and encourage others to do the same thing.

Always make time to share, discuss and respond to all of those who have started to interact with your brand on a social media platform — which in turn also helps create key opportunities and reinforce brand strength.

ACCESSIBILITY

ALWAYS — yes, the key word here is always — be available to your audience. Be consistent and maintain a fluid frequency of distributing your content to the social media channels you choose to utilize. Be a watchful eye and take part in all online interactions. It is best to remember that online connections will soon lose their interest if you disappear or lessen your online presence.